Radio and TV Ads
We believe in radio ad campaigns at RCM. Radio gives your business name market awareness. Radio proactively reaches prospects and delivers your company brand name and message affordably and frequently.
When used correctly, a great roofing ad drives website traffic and can even boost the effectiveness of your paid search ad placement. Ad placement/scheduling and copy writing is a science we have worked on for many years. Proper management of these elements is the key to effective radio advertising.
We experiment with a variety of commercial strategies including 2 minute commercials to 5 second commercials. Radio has become more flexible in recent years to accommodate a more demanding clientele – and it’s a good thing too.
As part of a comprehensive marketing plan, radio can be very effective. Give us a call to find out how we can help you with your roofing marketing strategy. 888-474-7276
TV Ads for Roofing Contractors
TV ads bring your company to life.
TV advertising is a very fast and effective method to drive market awareness of your roofing company. TV allows you to show your city or market what you “look like” and what you do. Primarily used to reach the masses, TV helps consumers become aware of your roofing company, your logo/image and your message.
Short Form vs. Long Form
We utilize Roofing Company TV ads in 15 and 30 second lengths for image development/branding
We use LONG FORM TV to drive company messaging. Long Form TV is offered around the country in the form of locally prodcued shows that sell segments to advertisers in an interview format. Often segments can be 8-9 minutes long, giving our roofing companies time to tell a more complete story and really sell our company.
Roofing company TV ads can be very effective in storm marketing and as part of any roofing contractor marketing plan.