Case Study | Advertising Services for Roofing Contractors

Customer: Colorado Roofing & Exteriors LLC

Company Background:

19 year old medium sized roofing company, located in Denver, was ready to grow to the next level. Comittment to that desire required a significant increase in marketing. They were ready for a coordinated aggressive marketing attack. This contractor hired what would become RCM to lead their marketing attack.

Main Campaign Duration: May 15-October 15, 2008

Marketing Elements:

• New website was developed with a sales focus www.coloradoroofing.com
• Unique creative concept developed
• Highly memorable inter-related media campaign was developed
• Integrated Search Engine marketing campaign started
• Highly memorable campaign was launched on radio
• Corresponding TV campaign started 4 weeks later

Results:

• 2,000+ unique prospects visited campaign landing page per month
• Appointment bookings increased 55%
• Sales increase of 28% in year one (in a down market)

• Marketing campaign relaunched in late winter
• Increased investments planned across the board in search, radio, TV and more
• Growth in early season was up over 20%
• Mid-season hail storms produced new influx of leads
• Branding and company awareness boosted lead generation and conversions
• Revenues up over 100% at year end

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Roofing  ad campaign  marketing strategy  roofing contractor  roofing marketing  roofing web sites